Reputation Report

The listing shows the rating. The reviews show the trend.

See what the reviews actually say before you commit.

See how it works below, or skip to pricing.

See an example

Here's what you'll see

Toggle between a healthy business and a struggling one.

Example

Meridian Cafe

Low risk

Fair

Review health score

4.3avg Google rating
Rating trend4.4 to 4.3
JanFebMarAprMayJun
What people complain about
Service
38
Value
27
Cleanliness
14
Wait time
9
Parking
5

Verdict: Rating has held steady for 4 months. Weekend wait times come up repeatedly. Worth asking about before you close.

Hover the chart to see each month

What the listing won't tell you

A star rating is a point on a graph. Vela shows you the graph.

Is it getting better or worse?

A 4.2 that was 4.6 six months ago is a very different buy from a steady 4.3. The star rating tells you where it is. The trend tells you where it's heading.

The same complaints keep showing up for a reason

When the same issue appears across dozens of reviews, that's usually not bad luck. You'll see which complaints are fixable and which ones are baked into how the business runs.

Reviews are part of what you're paying for

In most small business sales, the purchase price includes the business's reputation. Google reviews are the clearest measure of that. Read them before you agree to a number.

One payment. No subscription.

Pay once, access for 2 months, then done.

Single

$39one-time
1 business
2 months to use it
Health score, rating trend, top complaints

$39 per business

Start for $39
Most chosen

Shortlist

$79one-time
Up to 5 businesses
2 months to use it
Health score, rating trend, top complaints

$15.80 per business

Most buyers look at 3 to 5 before they decide.

Get started

Portfolio

$149one-time
Up to 15 businesses
2 months to use it
Health score, rating trend, top complaints

$9.93 per business

Start for $149

The 2-month window starts when you pay.

Search any business, come back as often as you need. One payment, nothing to cancel.

A $79 report before a six-figure purchase.

This is a one-time report, not ongoing monitoring. After 2 months the report locks. If you buy the business and want to keep watching it as the owner, that's the $39/mo subscription.

How it works

Four steps, no setup.

01

Search by name

Type the business name. We find it on Google.

02

We read the reviews

Every public Google review: ratings, complaints, and the trend.

03

The report is ready

A health score, the rating trend, and the top complaints. Shareable with your broker or partner.

04

2 months to use it

Come back as often as you need. Then it locks.

Common questions

Get the report before you commit.

Public Google reviews. No owner account needed, no monitoring, no subscription. Just what you need before you sign.

See pricingStart for $39

One payment. 2 months. Nothing to cancel.